AN award-winning campsite near Haltwhistle has been taken over by new owners.
Herding Hill Farm Camping and Glamping Site, which stands less than a mile from Hadrian’s Wall, has been taken over by West Cumberland Farmers (WCF).
The Brampton-based company is partly owned by its employees and operates several niche businesses.
The site, which is primary aimed at families, offers a mix of accommodation from cabins to tipi tents and caravan pitches, as well as a sauna, petting farm and barbecues.
WCF’s managing director Jo Ritzema explained that the company is hoping to cash in on the growth in so-called staycations.
She said: “We hope to capitalise on the growth in staycations and the desire for “experiences” over possessions which has fuelled the recent interest in camping and glamping from all sectors of the economy.
“As well as continuing the excellent reputation built up by the former owners Steve and Anne Dunwell, we intend to utilise the marketing skills at our Brampton Head Office to generate brand awareness – driven by both the site and its fantastic position on Hadrian’s Wall.
“Furthermore, the campsite will benefit from the expertise of our estates and facilities team to maintain the five-star facilities that have been such a customer draw to date.
“We will also be reviewing opportunities for other events at the site whilst respecting its position right on the edge of Hadrian’s Wall.”
Day-to-day running of the campsite will remain the remit of Phil and Sue Humphreys, who have been permanent wardens since March 2018.
Phil said: “We’re excited to be embarking on this new adventure with WCF and looking forward to welcoming both new and returning customers to the site.”
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