NORTH-East law firm Sintons has unveiled a new brand identity as it continues to implement a strategy for growth.

The rebrand centres around the trust upon which Sintons has built its reputation since being founded in 1896, and focuses on many of the firm’s key lawyers who are helping to lead the regional and national expansion of the business as part of a five-year plan.

The rebrand, for which Sintons partnered with Newcastle-based creative agency SHA, was unveiled at an event on Monday.

Mark Quigley, managing partner of Sintons – named law firm of the year at the Northern Law Awards 2019 – said the firm’s new brand identity was another major step in Sintons’ development.

“We started discussing the idea of a rebrand internally within the firm two years ago, once we had launched the strategy for growth and our mission statement of setting the standard for legal excellence, with the ambition of becoming the law firm of choice for businesses, organisations and individuals regionally and nationally,” he said.

“It was very important to be able to show what we were capable of and how well we did it, and that was a key focus of the development of the new brand.

“We are proud of the progress we are making as a firm and the outstanding efforts and commitment of our people in achieving this, and through continued investment in our business and team, we are in an ideal position to continue to build on this.”