Hexham toy shop, Mr Wolf, has unveiled its second Christmas advertisement, featuring the owner's youngest daughter and her pet Jackahuahua as Santa's little helpers.

Owners Lindsey and Austin Birney first created a Christmas advertisement in 2019 starring their eldest daughter, Daisy, and were overwhelmed by the response.

The pair said: “We knew it was a lovely advert but we never expected the response that we got. It was amazing.”

Deciding to replicate their success, the Birneys put their youngest daughter, Tabitha, or 'Snowflake', and her pet Jackahuahua, 'Pip the Reindog', in the spotlight this year.

The advert was created by Firestone.

“Tabitha was so excited to be the star of this year’s Mr Wolf advert but was adamant that Pip had to have a starring role," said the husband and wife team.

“We knew that the team at Firestone would create something magical that showed off our new bigger store on Market Street as well as making Tabitha’s dream to be Mr Wolf’s newest elfy visitor come true.”

Mr Wolf has been a prominent toy store in Hexham for more than nine years, drawing customers regularly with their wide selection of toys and gifts.

The store is now enjoying its second Christmas in its new home on Market Street.