A new survey commissioned by the NSPCC has revealed more than a third of parents (36 per cent) in the North of England are concerned about the impact of mental health on their families.

The study reveals the top parenting concerns across the UK including mental health, bullying, and social media usage.

It comes as the NSPCC launches a new campaign aimed at providing parents with refreshed advice to help address everyday challenges.

The charity saw a 21 per cent increase in contacts to its helpline regarding children’s mental and emotional health between April and December 2023.

During this time frame they responded to 2,499 of such calls.

Sir Peter Wanless, CEO at the NSPCC, said: "Parents and carers tell us that raising their families is becoming increasingly difficult.

"With a cost-of-living crisis, new online threats to children and increasing mental health concerns among young people, there are a rising number of challenges in childhood today.

"I hope that our advice will help provide easy to understand support and help parents feel less anxious as they navigate family life.

“Don’t hesitate to ask for help if you are worried about a child or your ability to help. We must all work together to ensure that our children have happy and healthy futures.”