Go North East, the region's largest bus operator, is urging the people of the North East to 'GET YOUR BUM ON BOARD'
The campaign was launched at the Quayside in Gateshead, featuring a parade across the Millenium Bridge with a 'flamboyant cast'.
It encourages people to consider more frequent use of low-cost public transportation.
Ben Maxfield, business director for Go North East, said: "This isn't just an original way to celebrate and highlight the amazingly low fares, which are just £2 or less for any single journey, but a reason for us all to come together and help build a more sustainable future for our communities.
"Swapping just a few car journeys to bus has real benefits, it improves air quality for all of us and benefits your pocket too, making significant savings at the pump and on parking charges.
"We want our message to inspire everyone 'whoever they are, wherever they're going', we want them to join the movement!"
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