Prudhoe’s largest employer has backed a campaign to encourage residents to cycle to work.

The Essity tissue mill has launched a cycle-to-work scheme for its employees, in support of the Tynedale Bicycle Mayor’s initiative.

The scheme allows staff to purchase bikes, up to the value of £2,000, with a monthly salary deduction.

This means staff can buy a bike without paying tax on it.

The initiative was launched by Dr David Dixon, former headteacher and Tynedale Bicycle Mayor.

He said: "Thanks to what is known as a salary sacrifice scheme, this is a very tax-efficient way of buying a manual or electric bike, and I applaud Essity’s decision to make it available to employees."

Essity training academy leader Zara Dalton and Dr David DixonEssity training academy leader Zara Dalton and Dr David Dixon

Mr Dixon, who moved to Hexham last year, has been working with organisations and individuals to improve the cycling infrastructure in the area.

He believes cycling offers a greener mode of transport and a range of health benefits.

He said: "Prudhoe Council has already lent its support, following a presentation I gave at a full council meeting about this increasingly popular means of sustainable transport that helps alleviate climate change and has huge health benefits.

"Support from the private sector is central to this, and I was delighted to be invited by Prudhoe’s largest employer to launch this scheme and meet a number of their 400 employees.

"I’m also grateful to Essity for a generous donation to the fund-raising for our big upcoming event in Hexham."

Mr Dixon has plans for further meetings with members of Prudhoe Town Council, as he enlists more support for his campaign and looks at improving cycle routes in the town.

On Sunday, September 22, his On Yer Bike Tynedale Festival will see the centre of Hexham closed to motor vehicles and a range of two-wheeler activities for the whole family around Beaumont Street and Market Street.