Tesco and Cancer Research UK have teamed up to help spot cancer early.
People can now get expert advice from pharmacists at Hexham Extra while they shop.
The campaign aims to raise awareness of possible cancer symptoms, help people feel more confident when speaking to healthcare professionals, and break down barriers that prevent people from seeking help.
Paul Pilkington, head of pharmacy at Tesco, said: "Often, many of us will put off seeking advice on something that’s worrying us because we’re too busy, can’t get a GP appointment at a convenient time, or simply don’t want to be seen as someone who makes a fuss.
"Being able to have a conversation with one of our pharmacists about a worrying symptom could help lead to a much quicker cancer diagnosis and the likelihood of a successful outcome."
Pharmacists at Hexham Extra have received specialist training with Cancer Research UK to support discussions about possible cancer symptoms and the importance of early diagnosis.
This initiative provides a convenient setting for people to check in about their health and encourages them to seek further medical advice if necessary.
Michelle Mitchell, Cancer Research UK’s chief executive, said: "The earlier people are diagnosed, the better their chance of survival.
"That’s why it’s so important that we’re joining forces with Tesco to make it easier for people to get help if they notice something that is unusual for them.
"Tesco pharmacists are here to provide expert health information and support in a comfortable and convenient setting for customers.
"We are excited by the opportunity this gives to speed up diagnosis and save lives."
The campaign, which runs until September 29, will feature resources and prompts to encourage people to think about their symptoms and speak to an in-store pharmacist for extra support.
Hexham Extra customers can either have a confidential, private chat in a consultation room with a pharmacist as they do their weekly shop, or they can visit Tesco.com/pharmacy to book an appointment.
The early cancer diagnosis campaign is part of Tesco’s commitment to help improve the nation’s health in partnership with their three charity partners, British Heart Foundation, Cancer Research UK, and Diabetes UK.
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