Aldi is offering Northumberland shoppers a chance to win a year's worth of groceries.
The supermarket giant has introduced its first-ever Superfan Card, rewarding one loyal customer with free shopping for a year.
To win, Aldi enthusiasts must submit a 250-word application explaining why they deserve the card.
The judges at Aldi will review all entries and select the winner, who will be the only person in the UK to hold the exclusive card.
For more information, go to https://tinyurl.com/2vyuabsr.
Richard Thornton, communications director at Aldi, said: "We know how passionate customers in Northumberland are about Aldi, and we wanted to find a way to give something truly special back to Aldi’s biggest fan.
"We can’t wait to see the creativity and enthusiasm in the entries.
"This is a once-in-a-lifetime opportunity and we’re thrilled to be launching it."
The card will be worth £5,000, covering not just groceries but also Aldi's seasonal Specialbuys.
To enter, candidates must be 18 or over and submit their application to aldicompetitions@citypress.co.uk, including their name, age, and where they are from.
The deadline for entries is October 31 at 11.59pm.
The winner will be contacted by November 30.
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